Digital Marketeer

Some numbers up to June 26, 2009

• Uploaded on: June 22, 2009
• Views: 500,571
• Ratings: 259
• Favorited: 262
• Text Comments: 201
• Honors for this video: 33
• Sites linking to this video: 5

As you can see this isn’t the most engaging video or a new one, this is a re-launch of the same video from Etoro, which was released almost a year ago, back on July 14, 2008 and only got 177,090 views. You can see the original and all the stats here.

All this only tell us the importance of a solid viral strategy behind online videos, content is not the King…

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For this week best viral I´ve picked the FlasMob: Hammer Pants Dance from A&E TV

Some numbers up to June 13,2009

• Uploaded on: June 07, 2009
• Views: 1,007,418
  
• Ratings: 5,469
• Favorited: 14,427
  
• Text Comments: 2,584
• Sites linking to this video: 6
  

This video comes as a teaser for the upcoming show HammerTime a reallity show that will be about the Hammer family and now they re-launch the Hammer Empire.

Going back to the online strategy Mc Hammer has a twitter account you can checkit out here, I have to say that his account comes with a pretty good numbers having 798,864 followers its the 29th person with more follower acording to Twitterholic.com

For this week best viral I´ve picked FC Barcelona Motivation Video

This same video was presented to Barcelona players before to jump in to the UEFA Champions League 2009 Final in Rome. Barcelona was playing vs Manchester United, in case your not a big soccer fan this is the best tournament of the year, its played between the best European teams and the winner becomes Europe Champion, so you can see the importance of this game.

What i like:

• As you can see the video is edited with soccer plays and scenes of Gladiator movie, this couldn´t  be more inspiring because the final was played in Rome.
• The main idea of all Barcelona’s Fans be able to see and experience the 6 minutes before the game just like their favorite stars did its awesome.
• We always wonder what happens in the looker room before any game of any sport so this also is an inside look to what players lived.

Some Numbers:

• In three main versions on youtube has 1,240,004 views
• The first video was released June 01, 2009

I don’t think this video was intended to be a viral but I understand how the Bracelonas marketing or executive team decide to release it, an amazing gift to all the fans.