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One of my favorite campaigns of last year was Hotel 626 from Doritos, an interactive version of a virtual haunted house , with a great gameplay, and some cool tricks using your computers webcam and microphone to give a great experience! Hotel 626 Still open in case you haven’t been there you should take a look, here is the link Hotel 626.
For this year we’ll be seeing the new version of the campaign named Asylum 626, right know it still on teaser with the official Trailer on YouTube presented above and a count down on the website that will runs until it opens their doors in about 3 hours! You can enter the site here Asylum 626.
Keep in mind that part of the strategy is that the sites only are open during the night so if you don’t want to wait you’ll need to change the local hour of your computer
I want to see what new tools and kind of digital innovation included now, with augmented reality, facebook connect we should be seeing some great new stuff. Lets wait to the opening and talk about it later
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Some numbers up to September 22, 2009
This video its a call to action to the Vitaminswatter’s facebook page a Flavorcreator App, where users can develope their own flavors and submit them into contest. This action has become a standard for many brands, i think it’s great to invite users to participate in this actions where they can be part of new products developing.
Here is the facebook app in case you want to get in just click the photo
Comments rss TrackbackIf you love cars, you will love this, if you love advertising, you will love this; but if you love both this will blow your mind!
I really like the hole concept, great direction, art, and copies, with out a question on of my favorite ads! Completely inspirational for the limited edition of then vehicle, great Job to the Lamborghini Marketing team and their advertising agency Philipp und Keuntje.
About the concept and production for this film (via adsoftheword)
Advertising Agency: Philipp und Keuntje, Germany
About Lamborghini Reventón:( via Wikipedia and Google news)
Comments rss TrackbackSamsung is one of the brands that are making a great job on online video and viral strategy, over the time I have publish here some great examples. HD camera Trick and Real Street Fighter.
On this post I will publish all the Samsung virals I have seen on the web, if i missed some videos feel free to share them with us! .The numbers I present are up to September the 2th, 2009
