Digital Marketeer

Some numbers up to July 4, 2009

• Uploaded on: June 22, 2009
• Views: 2,526,441
• Ratings: 2,181
• Favorited: 4,049
• Text Comments: 954
• Honors for this video: 65

I post early this week about this video that has gone truly viral, last June 30, when I wrote about is has 127, 782 views, today is has more than 2,300.000 views that’s only in 5 days. Like we talked early the camping appeal “nudity” a 90´s advertising trend, but as you can see on the video it´s a fresh approach and it goes perfectly with the campaign concept  “Nothing to Hide”. The campaign was developed by .99 Auckland. Great Job and a great online video that is a perfect example of a viral strategy.

Some numbers up to June 26, 2009

• Uploaded on: June 22, 2009
• Views: 500,571
• Ratings: 259
• Favorited: 262
• Text Comments: 201
• Honors for this video: 33
• Sites linking to this video: 5

As you can see this isn’t the most engaging video or a new one, this is a re-launch of the same video from Etoro, which was released almost a year ago, back on July 14, 2008 and only got 177,090 views. You can see the original and all the stats here.

All this only tell us the importance of a solid viral strategy behind online videos, content is not the King…

Technorati Profile

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For this week best viral I’ve picked Real Street Fighter Wannabe from SAMSUNG

Some numbers up to June 19, 2009

• Uploaded on: June 04, 2009
• Views: 987,464
• Ratings: 1,569
• Favorited: 3,946
• Text Comments: 1,023
• Sites linking to this video: 5

Samsung started a “viral strategy” some time ago; they have made very successful videos like:

• Extreme Sheep LED Art: 8,259,298 views
• Samsung SSD Awesomeness: 2,152,972 views
• Drag and Drop World: 1,239,228 views
• YouTube HD Camera Trick Challenge: 987,040 views

Just for mention a few cases, i will write later a post with all the videos, numbers and analysis.

Real Street Fighter Wannabe and all the videos i mention above comes from The Viral Factory a Digital Marketing and media agency, that without a question is making a Great Job, developing creative videos that quickly spread around the web.

Just in case you haven’t notice or seen lately the original “video” it comes from a level from street fighter where games had to destroy a car in less than 40 second.

For this week best viral I´ve picked the FlasMob: Hammer Pants Dance from A&E TV

Some numbers up to June 13,2009

• Uploaded on: June 07, 2009
• Views: 1,007,418
  
• Ratings: 5,469
• Favorited: 14,427
  
• Text Comments: 2,584
• Sites linking to this video: 6
  

This video comes as a teaser for the upcoming show HammerTime a reallity show that will be about the Hammer family and now they re-launch the Hammer Empire.

Going back to the online strategy Mc Hammer has a twitter account you can checkit out here, I have to say that his account comes with a pretty good numbers having 798,864 followers its the 29th person with more follower acording to Twitterholic.com

For this week best viral I´ve picked FC Barcelona Motivation Video

This same video was presented to Barcelona players before to jump in to the UEFA Champions League 2009 Final in Rome. Barcelona was playing vs Manchester United, in case your not a big soccer fan this is the best tournament of the year, its played between the best European teams and the winner becomes Europe Champion, so you can see the importance of this game.

What i like:

• As you can see the video is edited with soccer plays and scenes of Gladiator movie, this couldn´t  be more inspiring because the final was played in Rome.
• The main idea of all Barcelona’s Fans be able to see and experience the 6 minutes before the game just like their favorite stars did its awesome.
• We always wonder what happens in the looker room before any game of any sport so this also is an inside look to what players lived.

Some Numbers:

• In three main versions on youtube has 1,240,004 views
• The first video was released June 01, 2009

I don’t think this video was intended to be a viral but I understand how the Bracelonas marketing or executive team decide to release it, an amazing gift to all the fans.