Digital Marketeer

One of my favorite campaigns of last year was Hotel 626 from Doritos, an interactive version of a virtual haunted house , with a great gameplay, and some cool tricks using your computers webcam and microphone to give a great experience! Hotel 626 Still open in case you haven’t been there you should take a look, here is the link Hotel 626.

For this year we’ll be seeing the new version of the campaign named Asylum 626, right know it still on teaser with the official  Trailer on YouTube presented above and a count down on the website that will runs until it opens their doors in about 3 hours! You can enter the site here Asylum 626.

Keep in mind that part of the strategy is that the sites only are open during the night so if you don’t want to wait you’ll need to change the local hour of your computer

I want to see what new tools and kind of digital innovation included now, with augmented reality, facebook connect we should be seeing some great new stuff. Lets wait to the opening and talk about it later