Digital Marketeer

After one week at Buenos Aires, Argentina in a great business trip for the 09 Staff Meeting and one more week of necessary vacations at Scottsdale AZ, I’m back in business and blogging, I have some mayor updates to make mainly in the viral of the week section it should be ready soon

Some numbers up to August 19, 2009

• Uploaded on: August 03, 2009
• Views: 2,364,165
• Ratings: 3,960
• Favorited: 10,667
• Text Comments: 2,556
• Honors for this video: 18

Microsoft is starting to use online videos and viral strategies to communicate their products we saw it with Office 2010: The Movie where they used a completely different approach and now they are using an online video full with the WTF Factor, where nobody believes what happened on the video its possible. Great initiative and new strategy for MS.

You can check the official website for the video here

Coming the huge success of JK Wedding Entrance Dance witch one more time prove us the power of UGC (User Generated Content) and the randomness of viral videos, Indigo Productions a company that works with clients such as L’Oréal, Canon, Chase, Ricoh, make a spoof of the video wondering what would happend in six month, the video in five days got 464,514 views.

Here is the original video JK Wedding Entrance Dance

and the spoof JK Divorce Entrance Dance

One more time augmented reality comes with a summer block buster and engaged the user in a complete interactive experience

Check Out the full Augmented reality simulator here

I’ll be on business trip to my regional office for one week and after that one more week of vacations! in the mean time take a look to the archives