Digital Marketeer

The latest online video from Philips of the campaign Philips vs, this time they are testing your nose with the Sonicare their electric toothbrush.

The video is short and fun lets wait to see some numbers

• Uploaded: July 09, 2009
• Views: 26

This is the second version of the same video the first one was named Philips vs Oral B, after a short while the video went private, here is my original post about Philips Vs Oral B

What can you do with, 60,000 pictures, a video camera, a lot of creativity and  some time!

This video was launched by Olympus, to celebrate his 50 years , the hole video is made with one of the best stopmotion jobs that i´ve seen, form the direction and the hole concept of telling a story.

With out a question this video will go viral, in just 2 days has more than 150,000 views!

• Uploaded: July 02, 2009
• Views: 153,093

Some numbers up to July 4, 2009

• Uploaded on: June 22, 2009
• Views: 2,526,441
• Ratings: 2,181
• Favorited: 4,049
• Text Comments: 954
• Honors for this video: 65

I post early this week about this video that has gone truly viral, last June 30, when I wrote about is has 127, 782 views, today is has more than 2,300.000 views that’s only in 5 days. Like we talked early the camping appeal “nudity” a 90´s advertising trend, but as you can see on the video it´s a fresh approach and it goes perfectly with the campaign concept  “Nothing to Hide”. The campaign was developed by .99 Auckland. Great Job and a great online video that is a perfect example of a viral strategy.

NOTE: this video has been disable and marked as private by the owener of the Channel ( Philips or Tribal DDB )! I’m guessing they will release it soon, and right now wasn’t the best timing for the campaign, let’s wait one week…

Following up with Philips vs “anything“ campaign, philips released today a new online video that has all the potential to go viral.

This time is a more direct approach of the rivality and go vs Oral B, electric tooth brush testing it versus the Sinicare. I really liked the whole campaign, and strategy. Philips and Tribal DDB are marking a great job using social media and viral strategy.

Here is the video take a look.