Philips vs Oral B
Jerry | July 1, 2009NOTE: this video has been disable and marked as private by the owener of the Channel ( Philips or Tribal DDB )! I’m guessing they will release it soon, and right now wasn’t the best timing for the campaign, let’s wait one week…
Following up with Philips vs “anything“ campaign, philips released today a new online video that has all the potential to go viral.
This time is a more direct approach of the rivality and go vs Oral B, electric tooth brush testing it versus the Sinicare. I really liked the whole campaign, and strategy. Philips and Tribal DDB are marking a great job using social media and viral strategy.
Here is the video take a look.
Actually they made the Philips vs your nose version
Hey Michele, thanks for your comment!
The original video was posted under the name “Philips vs Oral B” on July the 1st, then after one day they made the video private, and the new video Philips vs Your Nose is different more in line with the core concept and not “attacking” Oral B.
I´ll made a new post with the new video
Best,
jerry
[...] This is the second version of the same video the first one was named Philips vs Oral B, after a short while the video went private, here is my original post about Philips Vs Oral B [...]